I recently completed this new logo design for Derek of Precision Diesel Repair. He already had a good idea of what he wanted in the logo – a gear and a wrench, and of course the name of his business. Since his business is a masculine one, I had decided to use thick, bold fonts. Font styles like this imply stability, strength, and power, which is essential for a business that repairs large equipment and diesel engines.
Derek also said he wanted blue and black in his new logo design. I’m a big fan of color meanings. Dark blue symbolized stability, power, authority, trust, confidence, etc. So, naturally, using a dark blue color in his logo design made perfect sense.
His idea of using a gear and wrench in this logo also made sense, since a wrench is a common and recognizable tool used in repairing machinery. And gears also also very common in machinery. Derek knew what he wanted in his new logo design, and I agreed with those elements and colors. He just needed someone with illustrative skills to make his logo design come true. That’s when he called me.
There are many different ways to draw a gear and a wrench. Being somewhat familiar with them, and gears, I decided to go with a combination wrench. It’s probably a minor detail, but still something to consider. For the gear, I decided a thick gear with fewer teeth would be best. This way, it’s identifiable from a distance.
Because Derek works from his truck, and most of his work is done on trucks, which move, I decided to give the whole logo design some movement by tilting the type and gear to the right. I presented Derek with 3 variations of his gear and wrench logo idea and he picked his favorite. I was thrilled Derek really liked one of the logo designs I came-up with for his new company Precision Diesel Repair.
If you have an idea for a logo design you’d like created for your small business, feel free to contact me to see if we’d be a good match to work together.