The website writing I offer to small businesses in and around Fort Collins, Colorado, I write first for people, then for search engines. Unlike other website design and SEO companies in Fort Collins, I feel web pages and blog posts should be readable by people. After all, user engagement is important.

I admit, when I first started-out writing years ago, I wrote more for search engines. Needless to say, user engagement was low. When I went back and edited those articles for users, I saw user engagement climb. Today, I feel my website writing is more balanced.

My Approach to Website Writing

My approach to writing for your website is, after I discuss the project with you, determine which type of page it is (e.g. transactional, informational, etc.), conduct keyword research, make a bullet list of topics, check that list in Google AdWords Planner, Google Trends, and conduct a google search to check their relevancy, rank difficulty, among other things. From that bullet list, I’ll break the article into sections, headings, sub-headings, etc.

Depending upon the article I’m writing, I try to find the benefit of the product or service I’m writing about. I feel that’s a great way to capture the reader’s attention right away.