Search engine optimization (SEO) is optimizing your website for search engines. It’s making your website search engine friendly, or making it so it’s being found by search engines. That encompasses a lot – website hierarchy and speed, graphic sizes and formats, page and image tags, on-page and off-page SEO, online presence, and so much more. Furthermore, once your website is optimized, it doesn’t and shouldn’t stop there – your website, Google Business Profile, etc. should regularly be updated. Otherwise, you’ll fall in rankings. Your website’s analytics should be regularly monitored to see how it’s doing compared to your competitors. Because one thing is for sure – your competitors aren’t stopping. They’re doing everything they can to rank better than you.

Two entities will visit your website: search engine bots and people. Your website needs to be built for people first, then optimized or adjusted so it’s found by search engines. Some other website builders/designers or SEO companies in Fort Collins, Colorado, that start and end with optimizing for search engines. Their text is completely unreadable.

When I build your new website, I build it to succeed. That’s why I build your new website to load quickly with optimized graphics in a modern format, among many other things. If you already have a website and your business isn’t doing that well online, contact me to see if we’re a good fit. I can do a little or a lot. I’ve helped businesses get out of the Google penalty box, and I’ve helped local business get more leads.