- Logo Design
- Business Cards
- Website
- Photography
- Press Release
- Stickers
What is a Branding Package
A branding package is a collection of digital or physical assets for a business. In the case for Ruby’s Groove, her branding package consisted of a logo design including colors and font(s), business card design, website design, product photography, stickers, and a press release. Each branding package can vary, however most consist of a logo, website, stationery, and website graphics.
Logo Design
I feel a branding package should start with one’s logo, as did Ruby’s Groove’s branding package. When I’m designing a business’ logo, the business and I are discussing what they want their logo to convey, what feeling or emotion they want their logo to express, what their business is, etc. From there, we work on colors, fonts, shapes, and more. I feel a logo is a company’s foundation – what everything else is based upon.
In the case of Ruby’s Groove, the owner handcrafts jewelry from natural materials, such as stones and gems, metal and leather. She wanted her logo to convey creativity and fun, and hint at what she makes, so we incorporated a necklace into her new logo. She wanted the color red in the logo since rubys are often various shades of red. I felt green was a natural complementary color, and she agreed. After just a couple design ideas, she selected her favorite.
Business Card Design
Another key element for Ruby’s Groove’s branding package was her business cards. As with all businesses, she wants to include a business card in orders, and hand them out at shows and festivals. I feel a business card design should match the logo design. After a few business card designs, she picked her favorite. We feel her new business cards are just as fun as her logo. Printed by Business Card Factory in Fort Collins, CO.
Website
Once the logo is designed, I can start thinking about building their website. This includes the website design, search engine optimization, user experience, and much more. I don’t just build a website. Nor do I just design a website. I build websites to rank and convert. Website designs often include, for example, a hero image at the top with a call-to-action. They also include text for search engines to find, and for people to read and engage with, a contact form, possible shopping cart, and more.
Ruby’s Groove’s branding package included a website design with a custom hero image I arranged and photographed. The hero image included a necklace, bracelet, and earrings, designed by her. Because her jewelry often include natural stones or gems, we felt it necessary to include other natural items, such as a wood branch and succulent plant.
Product Photography
Not all branding packages include product photography. However, Ruby’s Groove’s does. Most business owners don’t have professional photography equipment, nor the expertise on how to use it. The owner of Ruby’s Groove initially used her smartphone to take pictures of her jewelry, but decided it wasn’t producing the quality she wanted. I took a few photos with my camera equipment, and there was no turning back. For her handcrafted jewelry, we decided to use natural light and a reflective board. In some cases I used my macro lens, while in others, I used my standard 50mm lens.
Press Release
No new business should go without a press release announcing their new business. News or press releases are a great way to attract attention to your website or get the phone to ring, so I’m always looking for a reason to send one, and a new business launch is good one. For new businesses, a press release should be part of their branding package.
Stickers
Ruby’s Groove’s branding package also includes stickers. More and more businesses are including stickers as part of their branding package. The owner of Ruby’s Groove plans on handing her stickers out at events and shows, as well as including them when she mails her jewelry to her customers. Her stickers are simply her logo on white. Printed by Leapin Lizard Labels in Fort Collins, CO.